***Full article can be found on Sourcing Journal
Today, most new fashion brands are born online. Selling directly to consumers allows upstarts to hone their aesthetics, find their audiences and operate with limited production. But once they gain traction in the DTC model, growth often requires them to expand into other channels. Just look at the legion of labels leaping from online to physical stores, as well as a myriad of brands making inroads into wholesale.
It’s a formula Shahrooz Kohan has seen work time and again. “We’re seeing that multichannel brands are the ones that are growing,” he said.
That’s why the CEO of AIMS360, a provider of ERP software solutions for the apparel industry, says fashion startups need to remain open-minded.