AIMS360 apparel software integrates multiple wholesale channels to efficiently help better engage with your retailers
AIMS 360 apparel software is helping successful fashion brands integrate both B2C and B2B channels into one system. In this blog, we focus on how B2B platform integrations help automate the wholesale process and eliminate duplicate steps.
Successful brands in the clothing industry are expanding both direct to consumer and wholesale operations using AIMS360 fashion software. Over the last year, many fashion brands that sell wholesale have had to learn how to conduct business virtually—be it for meetings with vendors, presentations to buyers, or just communicating internally. While we are all anxious and excited to get back to face-to-face interactions, there are many aspects of how you survived (and thrived) this last year that should and will continue.
One of the most significant improvements in business has been through B2B marketplaces. This connects fashion brands with wholesale buyers through popular online platforms. AIMS360 apparel software integrates with JOOR, NuOrder, Brandboom, Repspark, FashionGo, Faire, and Brandwise, & more. Many of these wholesale selling channels have allowed our AIMS360 fashion ERP clients to easily connect with and reach their retailers with new collections and products while in-person trade shows and meetings were cancelled.
AIMS360 apparel software connects with wholesale platforms to:
- Create product information and line sheets with style, colors, and sizes with multiple images & swatches
- Update the latest inventory to the wholesale platform including production inventory and open to sell inventory
- Sync customers between platforms
- Import orders with sales rep information to AIMS360 Apparel ERP
- Update tracking information back to the wholesale platform
AIMS360 Apparel Software integrations with B2B platforms eliminate redundancies as well as data entry errors. For example, with NuOrder or JOOR, creating line sheets for new deliveries is now a seamless process, as you can push all of your style information and images directly from AIMS360 to their platforms. Orders are also now imported directly into AIMS360 from the B2B platforms so there is no longer the need for an employee to be stuck doing data entry for hours each day, entering and checking orders, and it eliminates the opportunity for errors since the data comes from and goes back into the source- AIMS360 apparel software.
Additionally, many of the major retailers are now requiring their vendors to be on a B2B platform. For example, Nordstrom, Bloomingdales, and Sak’s all require that you have all your style data loaded into NuOrder. Gone are the days of filling out the laborious IIF’s for Nordstrom– now with the push of a button on AIMS all the information needed is available to your buyers.
Throughout the pandemic, virtual trade shows became an important means for retailers to shop the market while in-person events were moot. Joor Passport was introduced as a way for brands to take their previously IRL experiences digital amid the pandemic and Project Digital was introduced as a partnership with NuOrder. These marketplaces will continue for the foreseeable future and creating the product offering and “virtual showroom” for your brand is all made much easier when exporting your style data from AIMS360 Apparel Software.
The future of fashion buying and selling will become a hybrid of both virtual trade shows as well as the resurgence of regional and national markets. Let AIMS360 show you how to best be positioned to take advantage of all the benefits of working with a B2B platform so you can focus on the growth of your business.
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