Handcrafted & Managed with Love : How AIMS360 Fashion Management Software Helped Grow a Successful Jewelry Brand

Meet Anna Beck (Overview) 

Created out of deep love and appreciation of Bali, contemporary jewelry collection brand, Anna Beck, is dedicated to bringing custom accessories that are, “Always Handcrafted, Never Machine Made.” Anna Beck prides themselves on their creation techniques inspired by traditional Balinese jewelry-making. A skilled artisan produces each accessory by hand giving the jewelry a signature, and unique style. 

Although the brand began to grow, receiving attention from celebrities and magazines such as Elle, Anna Beck faced challenges hindering further success. Inventory and order management issues and a lack of organization kept the brand from moving forward.  

Challenges + Insight  

As the brand’s popularity began to grow, the small yet dedicated team found themselves overworked and couldn’t keep up with the incoming orders. Using QuickBooks, they had to manually create purchase orders (POs) and enter other data in Excel.  

“We were using five different ways to communicate about inventory,” says Beth Goolsby, Operations Director.  

Therefore, the team lacked the necessary organization needed to progress in the industry. Moreover, the company had to: 

• Track POs and shipping 
• Manage inventory and orders 
• Handle invoices and other sales channels  
• Increase brand awareness 

Completing these tasks manually, Anna Beck found themselves wasting valuable time thus preventing growth and overall brand awareness. In conclusion, the brand had to find a way to maximize productivity that their team could manage.  

Solution + Result 

However, with AIMS360 fashion/accessories ERP software, Anna Beck was able to keep all their important process in one place seamlessly. Subsequently, the company’s organization improved.  The company’s styles, orders, invoices, PO’s, inventory, and other data was uploaded onto their AIMS360 system. As a result, moving off Excel and QuickBooks.  

“All the information is in one place,” said Goolsby. “Therefore it makes decision making easier than before.” 

AIMS360’s apparel software, also known as a fashion ERP system, has been able to help out the jewelry brand with its many modules. The Styles module works as the master system for all Styles and can then be used in multiple channels of wholesale and retail. Our various elements in our Style module can help any company analyze their information. Hence, assisting decision making. 

Anna Beck’s Sales Director, Rachel Rhodes, notes, “There is no shortage of places to pull data and references from. Getting information from styles, seasons, size, and even metal finishes for our jewelry pieces are all available in our AIMS360 system.” 

Helping the accessory brand with our multiple reports enabled them to pull data easily and make better business decisions. For instance, our Open to Sell report allowed the team to see where their goods are in production to help meet the delivery date.  

Furthermore, our support website’s extensive list of knowledge base articles assisted the team by showcasing the proper way to use our various modules and reports. As a result, the team members were able to grasp the software with ease. 

“I’ve used other apparel/accessory ERP softwares and they didn’t have a lot of features,” Fran Maturana, Production Manager of Anna Beck notes. “AIMS360 has a better, more complete package.”

Looking Toward the Future 

We work better together and there’s no stopping Anna Beck! Currently, the accessory brand is in the early stages of using our Product Lifecycle Management (PLM) integration/tool WFX. WFX is designed for pre-product planning. Once production items are finalized, all data will be transferred into their AIMS360 system. 

For smaller companies like Anna Beck that are handling large quantities of inventory and orders, our Intelligent Allocation enables users to assign goods (existing stock or future Work in Progress) to existing customer orders. Therefore, helping Anna Beck, and other companies like them, by ensuring customers receive their goods on time, every time.  

This is only the beginning, and we’re excited to see where Anna Beck goes from here. Their Bali inspired jewelry brand will only continue to grow due to the unique, handcrafted product and dedicated team. Most importantly, they’ll have the support and back up of their AIMS360 family.  

Want to see how AIMS360 works? Tell us a little bit about yourself and your company, and we’ll send you our demo link!